A global marketing strategy differs from a multidomestic marketing strategy in that the global marketing strategy:
A)does not bring the advantage of economies of scale to production and marketing activities.
B)is a standardized marketing mix that can be used in all markets with minimal modifications.
C)is tailored to meet the specific needs of the target markets in each nation.
D)is ideal for highly differentiated products or products that are designed on the basis of local preferences.

Question

Quizplus · Accepted Answer

A global marketing strategy aims to standardize the marketing mix, so it can be used in all markets with minimal modification. This helps to achieve economies of scale in production and marketing activities. In contrast, a multidomestic marketing strategy tailors the marketing mix to meet the specific needs of each target market in different nations. Highly differentiated products or products designed on the basis of local preferences may require a multidomestic marketing strategy.

A Global Marketing Strategy Differs from a Multidomestic Marketing Strategy