Technology presents challenges for global marketers that extend beyond the Internet and other telecommunications innovations.A major technological issue involving food marketers is _____.

Question

Quizplus · Accepted Answer

Genetic reengineering, or genetically modified organisms (GMOs), presents challenges for food marketers as some consumers have concerns about the safety and ethics of producing and consuming genetically modified foods. Marketers must carefully navigate this issue in order to maintain trust with consumers and avoid negative perceptions of their brand.

Technology Presents Challenges for Global Marketers That Extend Beyond the Internet