Baby Boomers are decreasing in popularity as a market segment due to their declining disposable income.

Question

Quizplus · Accepted Answer

This statement is not entirely true. While it is true that Baby Boomers may be approaching retirement age and may be relying more on fixed incomes, they still represent a significant market segment with spending power. In fact, Baby Boomers are often seen as a valuable market for luxury goods and experiences, and they may have more disposable income than younger generations who are just starting their careers.

Baby Boomers Are Decreasing in Popularity as a Market Segment