The VALS system will categorize consumers who are influenced by symbols of success as:
A)action-motivated consumers.
B)achievement-motivated consumers.
C)principle-motivated consumers.
D)self-expression motivated consumers.

Question

Quizplus · Accepted Answer

Consumers who are influenced by symbols of success are typically grouped under the "achiever" category in the VALS system. These individuals are motivated by career success, prestige, and the accumulation of wealth and material possessions.

The VALS System Will Categorize Consumers Who Are Influenced by Symbols