Market segmentation is a tool for marketers to use,but its effectiveness depends on four basic requirements.Three of the requirements for effective market segmentation are as follows: (1)the segment must have measurable purchasing power and size; (2)marketers must be able to promote and serve the market; (3)the identified segment must be large enough to bring in a profit.Select the fourth requirement for effective market segmentation from the choices below.
A)The marketer must abide by ethical standards.
B)The identified segment must include an equal number of men and women.
C)The marketer must be proficient in the use of modern technology.
D)The identified segment must reflect the company's mission statement.
E)The identified segments must match the company's marketing capabilities.

Question

Market segmentation is a tool for marketers to use,but its effectiveness depends on four basic requirements.Three of the requirements for effective market segmentation are as follows: (1)the segment must have measurable purchasing power and size; (2)marketers must be able to promote and serve the market; (3)the identified segment must be large enough to bring in a profit.Select the fourth requirement for effective market segmentation from the choices below.​
A)​The marketer must abide by ethical standards.
B)​The identified segment must include an equal number of men and women.
C)​The marketer must be proficient in the use of modern technology.
D)​The identified segment must reflect the company's mission statement.
E)​The identified segments must match the company's marketing capabilities.

Quizplus · Accepted Answer

The identified segments must match the company's marketing capabilities is the fourth requirement for effective market segmentation. It is important for marketers to be able to effectively reach and meet the needs of the identified segment within their existing capabilities and resources.

Market Segmentation Is a Tool for Marketers to Use,but Its