Because consumer needs and purchasing power vary widely,marketers try to identify those factors that affect the decision to buy and make a good target market.Which important characteristic of a market segment would make it an attractive target market?
A)The market segment shares the same age range.
B)The market segment shows a pattern of growth.
C)The market segment is employed in the same industry.
D)The market segment has been adversely affected by economic recession.
E)The market segment shows wide diversity.

Question

Because consumer needs and purchasing power vary widely,marketers try to identify those factors that affect the decision to buy and make a good target market.Which important characteristic of a market segment would make it an attractive target market?​
A)​The market segment shares the same age range.
B)​The market segment shows a pattern of growth.
C)​The market segment is employed in the same industry.
D)​The market segment has been adversely affected by economic recession.
E)​The market segment shows wide diversity.

Quizplus · Accepted Answer

A market segment that shows a pattern of growth would be an attractive target market because it indicates that consumers in that segment have increasing purchasing power and are likely to continue buying products in the future. This presents opportunities for growth for businesses that target that market segment.

Because Consumer Needs and Purchasing Power Vary Widely,marketers Try to Identify