A television commercial shows several enthusiastic teens smiling widely and speaking in turn directly to the camera.Using the featured skincare product has changed their lives! It costs more than what you find in the corner drugstore,but it is worth every penny! After weeks of trying one product after another,embarrassed by acne breakouts and shy about socializing with others,now they have clear faces with a healthy-looking glow! What form of product-related segmentation has driven the development of this marketing campaign?
A)segmenting by geographic location
B)segmenting by benefits sought
C)segmenting by psychographics
D)segmenting by brand loyalty
E)segmenting by demographics

Question

A television commercial shows several enthusiastic teens smiling widely and speaking in turn directly to the camera.Using the featured skincare product has changed their lives! It costs more than what you find in the corner drugstore,but it is worth every penny! After weeks of trying one product after another,embarrassed by acne breakouts and shy about socializing with others,now they have clear faces with a healthy-looking glow! What form of product-related segmentation has driven the development of this marketing campaign?​
A)​segmenting by geographic location
B)​segmenting by benefits sought
C)​segmenting by psychographics
D)​segmenting by brand loyalty
E)​segmenting by demographics

Quizplus · Accepted Answer

The marketing campaign is focused on the benefits sought by the target market, which is teenagers suffering from acne breakouts. The commercial highlights how the skincare product can help them achieve clear faces with a healthy-looking glow, addressing their specific need. This is an example of benefit segmentation, which targets consumers based on the benefits they seek from a product or service.

A Television Commercial Shows Several Enthusiastic Teens Smiling Widely and Speaking