Sustainability has become an important value among individuals in the United States and some believe that man-made factors such as the increased use of diesel and gasoline in cars has led to global warming.Those worried about global warming and seeking ways to reduce their carbon footprint and have invested in products such as solar panels for their homes and electric or hybrid vehicles.What type of segmentation would be most appropriate for Toyota to utilize in marketing its Prius - a hybrid vehicle?
A)psychographic
B)demographic
C)geographic
D)benefit

Question

Sustainability has become an important value among individuals in the United States and some believe that man-made factors such as the increased use of diesel and gasoline in cars has led to global warming.Those worried about global warming and seeking ways to reduce their carbon footprint and have invested in products such as solar panels for their homes and electric or hybrid vehicles.What type of segmentation would be most appropriate for Toyota to utilize in marketing its Prius - a hybrid vehicle? ​
A)​psychographic
B)​demographic
C)​geographic
D)​benefit

Quizplus · Accepted Answer

Psychographic segmentation is appropriate as it focuses on the values, attitudes, and lifestyles of consumers, such as those concerned with sustainability and reducing their carbon footprint.

Sustainability Has Become an Important Value Among Individuals in the United