Barnes and Noble encourages customers to pay $10 annually to become "members" in a loyalty program which rewards them by discounting their purchases.Barnes and Noble utilizes the membership program to analyze customer buying habits and routinely recommends books,magazines or other products which fit their purchasing profile.What type of marketing is Barnes and Nobles using?
A)micromarketing
B)undifferentiated marketing
C)concentrated marketing
D)differentiated marketing

Question

​Barnes and Noble ​encourages customers to pay $10 annually to become "members" in a loyalty program which rewards them by discounting their purchases.Barnes and Noble utilizes the membership program to analyze customer buying habits and routinely recommends books,magazines or other products which fit their purchasing profile.What type of marketing is Barnes and Nobles using?
A)​micromarketing
B)​undifferentiated marketing
C)​concentrated marketing
D)​differentiated marketing

Quizplus · Accepted Answer

Barnes and Noble is using micromarketing by analyzing customer buying habits and recommending products based on their individual purchasing profiles. The loyalty program also offers personalized discounts to incentivize customers to continue making purchases.

​Barnes and Noble ​Encourages Customers to Pay $10 Annually to Become

Barnes and Noble Encourages Customers to Pay $10 Annually to Become