Which of the following racial/ethnic minority groups is an attractive target for marketers because of their fastest-growing income?
A)Hispanics
B)Native Americans
C)African Americans
D)Asian Americans

Question

Quizplus · Accepted Answer

According to recent research, Asian Americans are the fastest-growing and highest-income racial/ethnic minority group in the United States. Marketers would be wise to target this group, as they have significant buying power and are likely to continue growing in both population and income in the coming years.

Which of the Following Racial/ethnic Minority Groups Is an Attractive