Title Nine is a specialty retailer targeting active women with a proprietary mix of apparel designed for active lifestyles and sports.The company began as a direct marketer - using only catalogs and its website to generate sales.However,over the years,Title Nine has opened retail outlets across the country.The company identifies strategic opportunities for new stores based upon the sales generated by current customers in the potential market area.For example,if Title Nine has a significant number of purchasers in the Boston area,they will further analyze the market and select a location for a retail outlet.What type of segmentation strategy is Title Nine utilizing when selecting a market for a new store location?
A)geographic
B)demographic
C)lifestyle
D)benefit

Question

Title Nine is a specialty retailer targeting active women with a proprietary mix of apparel designed for active lifestyles and sports.The company began as a direct marketer - using only catalogs and its website to generate sales.However,over the years,Title Nine has opened retail outlets across the country.The company identifies strategic opportunities for new stores based upon the sales generated by current customers in the potential market area.For example,if Title Nine has a significant number of purchasers in the Boston area,they will further analyze the market and select a location for a retail outlet.What type of segmentation strategy is Title Nine utilizing when selecting a market for a new store location?
A)​geographic
B)​demographic
C)​lifestyle
D)​benefit

Quizplus · Accepted Answer

Title Nine is analyzing the market based on location and geographic proximity to current customers, so they are using a geographic segmentation strategy to select a market for a new store location. They are not segmenting by demographics (such as age, gender, or income), lifestyle preferences, or benefits desired from the product.

Title Nine Is a Specialty Retailer Targeting Active Women with a Proprietary