Progresso Soup has a line of hearty soups that are promoted to all consumers using a single marketing mix. The company is utilizing ______ marketing.
A) undifferentiated
B) differentiated
C) concentrated
D) holistic

Question

Progresso Soup has a line of hearty soups that are promoted to all consumers using a single marketing mix. The company is utilizing ______ marketing.​
A) ​undifferentiated
B) ​differentiated
C) ​concentrated
D) holistic

Quizplus · Accepted Answer

Undifferentiated marketing involves targeting the entire market with one offer or marketing mix, rather than segmenting the market and tailoring different offers to different segments. Since Progresso Soup is promoting its line of hearty soups to all consumers using a single marketing mix, it is employing an undifferentiated marketing strategy.

Progresso Soup Has a Line of Hearty Soups That Are