Bobby Flay is a popular celebrity chef who is famous for his use of the grill to create his signature dishes. Recently, Bobby Flay debuted a line of grilling accessories and believes these products will be successful because he has a loyal following among men aged 30 to 60. What type of segmentation is utilized for this new line of grilling accessories?
A) Demographic
B) Psychographic
C) Geographic
D) Benefit

Question

Bobby Flay is a popular celebrity chef who is famous for his use of the grill to create his signature dishes. Recently, Bobby Flay debuted a line of grilling accessories and believes these products will be successful because he has a loyal following among men aged 30 to 60. What type of segmentation is utilized for this new line of grilling accessories? ​
A) Demographic
B) Psychographic
C) Geographic
D) Benefit

Quizplus · Accepted Answer

Demographic segmentation is used here as the target market is defined by age and gender (men aged 30 to 60), which are demographic characteristics.

Bobby Flay Is a Popular Celebrity Chef Who Is Famous