June knows that the students who patronize her campus ice-cream shop are looking to socialize as much as to consume a treat. In her advertising, she shows images of customers enjoying each other's company. June is segmenting based on:
A) Usage
B) Loyalty
C) 80/20 principle
D) Benefits sought
E) Pareto's Law

Question

Quizplus · Accepted Answer

June is segmenting her market based on the benefits sought by her customers, which in this case is not just the consumption of ice cream but also the social experience that comes with it.

June Knows That the Students Who Patronize Her Campus Ice-Cream