A basic distinction in types of markets is between markets that purchase the item for their own personal use and those that purchase the item for use either directly or indirectly in the production or distribution of other goods or services for resale. For example, when Logan stopped at the gas station to fill up his car before heading home for the weekend, they gas was for his personal use. However, when Brandon filled up his car with gas before a night of working as an Uber driver the gas was actually used to provide a service for sale. In this case, gas was:
A) a consumer product for Logan and a business product for Brandon.
B) a marketing product for Logan and a commercial good for Brandon.
C) a consumer product for Logan and a business product for Brandon
D) gasoline is always a consumer product by definition.
Correct Answer:
Verified
Q103: Procter and Gamble is seeking to target
Q104: Jacob is the facility manager for a
Q105: Title Nine is a specialty retailer targeting
Q106: Cecile is an avid cook and enjoys
Q107: Bobby Flay is a popular celebrity chef
Q109: June knows that the students who patronize
Q110: Sustainability has become an important value among
Q111: In recent years, consumers have become increasingly
Q112: Master Cookie Bakers sells customized cookies to
Q113: You've started a business on your college
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents