Procter and Gamble is seeking to target women aged 18 to 34 to influence their purchasing of shampoo and bath gels. They selected the television network ABC Family and specifically airs commercials during the "Pretty Little Liars" time slot. Which criteria of effective segmentation is Procter and Gamble utilizing?
A) Ability to effectively promote to the market segment
B) The market segment represents measurable purchasing power
C) The segment matches Procter and Gamble's marketing capabilities
D) The segment is sufficiently large to provide good profit potential

Question

Procter and Gamble is seeking to target women aged 18 to 34 to influence their purchasing of shampoo and bath gels. They selected the television network ABC Family and specifically airs commercials during the "Pretty Little Liars" time slot. Which criteria of effective segmentation is Procter and Gamble utilizing? ​
A) Ability to effectively promote to the market segment
B) The market segment represents measurable purchasing power
C) The segment matches Procter and Gamble's marketing capabilities
D) The segment is sufficiently large to provide good profit potential

Quizplus · Accepted Answer

Procter and Gamble is utilizing the ability to effectively promote to the market segment by choosing a specific television network and time slot that aligns with the target demographic of women aged 18 to 34.

Procter and Gamble Is Seeking to Target Women Aged 18