A television commercial shows several enthusiastic teens smiling widely and speaking in turn directly to the camera. Using the featured skincare product has changed their lives! It costs more than what you find in the corner drugstore, but it is worth every penny! After weeks of trying one product after another, embarrassed by acne breakouts and shy about socializing with others, now they have clear faces with a healthy-looking glow! What form of product-related segmentation has driven the development of this marketing campaign?
A) Segmenting by geographic location
B) Segmenting by benefits sought
C) Segmenting by psychographics
D) Segmenting by brand loyalty
E) Segmenting by demographics

Question

Quizplus · Accepted Answer

The commercial focuses on the benefits that consumers seek from the skincare product, such as clear skin and improved social confidence, which is an example of segmenting by benefits sought.

A Television Commercial Shows Several Enthusiastic Teens Smiling Widely and Speaking