North Face is a well known brand affiliated with active lifestyles such as backpacking,snow skiing,and camping.The company's products are available in a wide number of retail outlets as well as their company-owned specialty stores.The mix of products sold in the retail outlets varies widely depending on the market location.For example,stores in Northern California stock technical products suitable for customers who are avid backpackers,hikers and rock climbers while retailers in the Midwest states offer a greater selection of apparel.What type of segmentation is reflected by stores carrying the North Face brand?
A)geographic
B)age-related
C)ethnic-related
D)product-related

Question

North Face is a well known brand affiliated with active lifestyles such as backpacking,snow skiing,and camping.The company's products are available in a wide number of retail outlets as well as their company-owned specialty stores.The mix of products sold in the retail outlets varies widely depending on the market location.For example,stores in Northern California stock technical products suitable for customers who are avid backpackers,hikers and rock climbers while retailers in the Midwest states offer a greater selection of apparel.What type of segmentation is reflected by stores carrying the North Face brand?
A)​geographic
B)​age-related
C)​ethnic-related
D)​product-related

Quizplus · Accepted Answer

The stores carrying the North Face brand reflect geographic segmentation due to the variation in products available depending on the location, as well as product-related segmentation given that the brand is associated with active lifestyles and outdoor activities. It is not age-related or ethnic-related as the brand is marketed towards a diverse range of individuals with an interest in outdoor activities, rather than a specific age group or ethnicity.

North Face Is a Well Known Brand Affiliated with Active