Market segmenting by demographics,also called socioeconomic segmentation,is the most common method of defining consumer groups.Select the best definition for market segmentation by demographics from the choices below.
A)defining consumer groups based on variables including income and residence in an urban area
B)defining consumer groups based on variables including brand loyalty, income, and gender
C)defining consumer groups based on variables including income and residence in a suburban area
D)defining consumer groups based on variables including income, age, ethnicity, and occupation
E)defining consumer groups based on variables including age, ethnicity, and brand loyalty

Question

Market segmenting by demographics,also called socioeconomic segmentation,is the most common method of defining consumer groups.Select the best definition for market segmentation by demographics from the choices below.​
A)​defining consumer groups based on variables including income and residence in an urban area
B)​defining consumer groups based on variables including brand loyalty, income, and gender
C)​defining consumer groups based on variables including income and residence in a suburban area
D)​defining consumer groups based on variables including income, age, ethnicity, and occupation
E)​defining consumer groups based on variables including age, ethnicity, and brand loyalty

Quizplus · Accepted Answer

Market segmentation by demographics involves defining consumer groups based on variables such as income, age, ethnicity, and occupation. Choice D is the only option that includes all of these variables, making it the best definition of market segmentation by demographics. The other options only include a limited number of variables or are not specific enough to this method of segmentation.

Market Segmenting by Demographics,also Called Socioeconomic Segmentation,is the Most Common