You have just completed an extensive marketing research project designed to determine the potential of a new service your company is considering launching.Using surveys,polling,face-to-face interviews,and mail-in questionnaires,you have determined that the consumers who are most inclined to use this new service live in densely populated urban areas within certain zip codes.What approach to market segmentation should you use?
A)use psychographic variables to segment the market
B)use demographic variables to segment the market
C)use behavior variables to segment the market
D)use geographic variables to segment the market
E)use sociocultural variables to segment the market

Question

You have just completed an extensive marketing research project designed to determine the potential of a new service your company is considering launching.Using surveys,polling,face-to-face interviews,and mail-in questionnaires,you have determined that the consumers who are most inclined to use this new service live in densely populated urban areas within certain zip codes.What approach to market segmentation should you use?​
A)​use psychographic variables to segment the market
B)​use demographic variables to segment the market
C)​use behavior variables to segment the market
D)​use geographic variables to segment the market
E)​use sociocultural variables to segment the market

Quizplus · Accepted Answer

The research has found that the potential customers are concentrated in certain zip codes within densely populated urban areas, indicating the importance of geographic variables in market segmentation. Therefore, using geographic variables to segment the market would be the best approach in this scenario.

You Have Just Completed an Extensive Marketing Research Project Designed