Videotaping consumers in action is gaining acceptance as an observational research technique.

Question

Quizplus · Accepted Answer

Videotaping consumers in action is a common observational research technique used by marketers to analyze consumer behaviors, preferences, and needs. This technique provides detailed information that cannot be gathered through traditional surveys or focus groups, making it a valuable tool in market research. Therefore, it is true that videotaping consumers is gaining acceptance as an observational research technique.

Videotaping Consumers in Action Is Gaining Acceptance as an Observational