A marketing information system allows marketers to store data,classify and analyze that data,and retrieve it easily when needed.

Question

Quizplus · Accepted Answer

This statement about marketing information systems is true. A marketing information system (MIS) is a set of procedures and methods used to collect, process, store, analyze, and distribute information to support marketing decisions. MIS allows marketers to store data, classify and analyze that data, and retrieve it easily when needed to gain insights into consumer behavior and market trends.

A Marketing Information System Allows Marketers to Store Data,classify and Analyze