Vanessa owns a music company and has been storing a wealth of information ranging from customer contact information to the names of each record the customers have purchased.In order to stay competitive,she had a tech company build a marketing decision support system (MDSS)for her to enable quick decision making.One of the features Vanessa likes best about her company's MDSS is the system's ability to manage and produce information in various formats.Moreover,as the user or decision maker changes topics,the system matches information to the problem that has been introduced. Which of the following characteristics of a marketing decision support system is represented in the example above?

Question

Vanessa owns a music company and has been storing a wealth of information ranging from customer contact information to the names of each record the customers have purchased.In order to stay competitive,she had a tech company build a marketing decision support system (MDSS)for her to enable quick decision making.One of the features Vanessa likes best about her company's MDSS is the system's ability to manage and produce information in various formats.Moreover,as the user or decision maker changes topics,the system matches information to the problem that has been introduced. Which of the following characteristics of a marketing decision support system is represented in the example above?​

Quizplus · Accepted Answer

The characteristic of flexibility is represented in the example above as the system can manage and produce information in various formats, adapting to different needs and situations.

Vanessa Owns a Music Company and Has Been Storing a Wealth