Solaris works for a beverage company in the western part of the United States.Solaris's superiors ask him to chart the competitive environment as well as market trends on a quarterly basis,and to forecast the company's sales.Because he produces this information once every few months,Solaris generally considers only short-term future sales.Starting with the employees on the sales floor at the company's distribution centers,Solaris and his team gather sales projections and then work their way upward to middle and top-level management,asking the respondents to estimate sales.Solaris is then able to determine the sales forecast on the basis of this aggregate information. Which of the following forecasting techniques is Solaris implementing?

Question

Solaris works for a beverage company in the western part of the United States.Solaris's superiors ask him to chart the competitive environment as well as market trends on a quarterly basis,and to forecast the company's sales.Because he produces this information once every few months,Solaris generally considers only short-term future sales.Starting with the employees on the sales floor at the company's distribution centers,Solaris and his team gather sales projections and then work their way upward to middle and top-level management,asking the respondents to estimate sales.Solaris is then able to determine the sales forecast on the basis of this aggregate information.​ Which of the following forecasting techniques is Solaris implementing?​

Quizplus · Accepted Answer

Solaris is implementing the sales force composite technique where he gathers sales projections from employees on the sales floor and then works his way up to middle and top-level management to aggregate the information and determine the sales forecast.

Solaris Works for a Beverage Company in the Western Part