What is the term that refers to the use of marketing intelligence data to model scenarios and create forecasts?

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The term that refers to the use of marketing intelligence data to model scenarios and create forecasts is predictive analytics. Predictive analytics involves using historical data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on past data. This can be used in marketing to forecast sales, identify customer behavior patterns, and optimize marketing campaigns.

What Is the Term That Refers to the Use of Marketing