Michael is a marketer who conducts research for small startups.He has been consulting for an agency that is having trouble managing data about various marketing mix variables,sales,and consumer distribution across the United States.The head of the company wants to be able to access information quickly and easily. Which of the following should Michael suggest that the startup use to organize its information?

Question

Michael is a marketer who conducts research for small startups.He has been consulting for an agency that is having trouble managing data about various marketing mix variables,sales,and consumer distribution across the United States.The head of the company wants to be able to access information quickly and easily. Which of the following should Michael suggest that the startup use to organize its information?​

Quizplus · Accepted Answer

A marketing information system (MIS) is designed to help marketers access information quickly and easily. It is a system used to gather, analyze, and report information concerning marketing mix variables, sales, and consumer distribution across the United States. The MIS is used to support the decision-making process by providing timely and accurate information that can be used to make informed marketing decisions. Therefore, Michael should suggest that the startup use a marketing information system to organize their information. Data mining, business intelligence, competitive intelligence, and marketing decision support systems are related concepts but may not be as useful for the specific needs of the startup in this scenario.

Michael Is a Marketer Who Conducts Research for Small Startups