With the increased use of big data,marketing research reports should be:

Question

Quizplus · Accepted Answer

With the increased use of big data, marketing research reports should be directed to company management as it is important that they have access to the information in order to make informed decisions. While details of research methods are important, too much technical jargon can make the report difficult to understand for those outside of the research field. It is important that the report is written in clear and concise language that can be easily digested by company management.

With the Increased Use of Big Data,marketing Research Reports Should