Mitch is a marketing consultant and works with an attorney to provide insight about how potential jurors view his cases.Mitch typically assembles a small group of 8-12 individuals from the county and presents relevant information about the legal case.He then guides them in a discussion to learn about their opinions.The group sessions are typically recorded and last about 2 hours.What type of research method best characterizes this research?

Question

Mitch is a marketing consultant and works with an attorney to provide insight about how potential jurors view his cases.Mitch typically assembles a small group of 8-12 individuals from the county and presents relevant information about the legal case.He then guides them in a discussion to learn about their opinions.The group sessions are typically recorded and last about 2 hours.What type of research method best characterizes this research?​

Quizplus · Accepted Answer

Mitch is conducting a focus group by selecting a small group of individuals and facilitating a discussion to gather their opinions about a legal case. The group discussion is recorded, which is also a common feature of focus group research.

Mitch Is a Marketing Consultant and Works with an Attorney