In the past,surveys have been used as a primary tool to collect data.Marketers thought that if they wanted to know what people want,it was enough to just ask.People do not always answer honestly,however,and sometimes people don't know what they want or why they make the decisions they do.To understand why people do the things they do and the real-life context that surrounds consumer decisions and behaviors,marketing professionals sometimes choose to live the life of their target customers.

Which of the following type of research is described above?

Question

In the past,surveys have been used as a primary tool to collect data.Marketers thought that if they wanted to know what people want,it was enough to just ask.People do not always answer honestly,however,and sometimes people don't know what they want or why they make the decisions they do.To understand why people do the things they do and the real-life context that surrounds consumer decisions and behaviors,marketing professionals sometimes choose to live the life of their target customers. ​
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Which of the following type of research is described above?​

Quizplus · Accepted Answer

The description given in the passage matches with the characteristics of ethnographic research in which researchers immerse themselves in the target customers' lives to gain insights and understand consumer decisions and behaviors in their real-life context. The other options, such as marketing research, descriptive research, exploratory research, and interpretive research, may involve surveys, observations, or analysis of available data, but they do not necessarily involve direct participation in the target customers' lives.

In the Past,surveys Have Been Used as a Primary Tool