You are the campaign manager for a candidate running for mayor of Hartford,Connecticut.You are running a series of focus group sessions with Hartford residents to get a better idea of their needs and wants. Your focus group sessions are an example of which of the following types of research?

Question

​You are the campaign manager for a candidate running for mayor of Hartford,Connecticut.You are running a series of focus group sessions with Hartford residents to get a better idea of their needs and wants. Your focus group sessions are an example of which of the following types of research?

Quizplus · Accepted Answer

The focus group sessions are an example of exploratory research as they are being undertaken to understand the needs and wants of the residents and gather insights for the campaign. Exploratory research is typically conducted to explore a new topic or area of research, gather initial insights and ideas, and gain a better understanding of the research problem.

​You Are the Campaign Manager for a Candidate Running for Mayor

You Are the Campaign Manager for a Candidate Running for Mayor