Procter & Gamble sends researchers into the homes of consumers around the world to observe how they use certain products.The researchers seek to understand how different cultures may influence consumer behavior.This is a(n) ____ research method,used to collect ____ data.
A) Interpretive, primary
B) Interpretive, secondary
C) Exploratory, primary
D) Global, primary
E) Global, secondary
Correct Answer:
Verified
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