It can be said that all marketing and marketing strategies begin with marketing research.There is a strong positive correlation between the quality of a firm's marketing research and the success of the firm's marketing strategies.Poor marketing research leads to poorly executed and poorly performing marketing strategies.On the other hand,quality marketing research facilitates a firm's ability to select the best marketing strategies for a given situation.
Marketers understand that marketing research is important because

Question

It can be said that all marketing and marketing strategies begin with marketing research.There is a strong positive correlation between the quality of a firm's marketing research and the success of the firm's marketing strategies.Poor marketing research leads to poorly executed and poorly performing marketing strategies.On the other hand,quality marketing research facilitates a firm's ability to select the best marketing strategies for a given situation. ​
Marketers understand that marketing research is important because​

Quizplus · Accepted Answer

Marketing research helps the firm understand the market and consumer needs and preferences, which in turn helps them select the appropriate marketing mix (product, price, promotion, and place/distribution). It does not guarantee success or substitute for a SWOT analysis, but it does contribute to the firm's ability to meet market expectations and evaluate sales force performance indirectly.

It Can Be Said That All Marketing and Marketing Strategies