Paul Simmons owns a food distribution business and employs approximately 80 people in a variety of positions including executive management,administrative support personnel,sales,distribution,and marketing.He's very interested in maintaining a positive work culture and aspires to being one of the best places to work in his region.He recently hired a marketing consulting firm to complete an employee satisfaction study for him to gain insight into how his workers view their job,benefits,supervisors,and other important elements such as compensation and benefits.What type of data best describes this project?

Question

Paul Simmons owns a food distribution business and employs approximately 80 people in a variety of positions including executive management,administrative support personnel,sales,distribution,and marketing.He's very interested in maintaining a positive work culture and aspires to being one of the best places to work in his region.He recently hired a marketing consulting firm to complete an employee satisfaction study for him to gain insight into how his workers view their job,benefits,supervisors,and other important elements such as compensation and benefits.What type of data best describes this project?​

Quizplus · Accepted Answer

Primary data is data that is collected directly from the source, in this case, the employees of Paul Simmons' food distribution business. The marketing consulting firm will be conducting surveys, interviews or focus groups to gather this information directly from employees, making it primary data. Secondary data would be information that is already available from other sources, such as industry reports or published studies, and would not be as useful for gaining insight into the specific concerns and issues of Simmons' workforce. Syndicated data refers to data that is available for purchase from third-party providers, which would not be relevant in this case. Government data would be data collected or generated by a government entity, which would also be irrelevant to Paul Simmons' employee satisfaction study.

Paul Simmons Owns a Food Distribution Business and Employs Approximately