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A Consumer Goods Company Involved in Marketing Research Is Trying

Question 172

Multiple Choice

A consumer goods company involved in marketing research is trying to obtain information about trade publications that conduct and publish industry-specific research.Which of the following data sources can provide the relevant information to the company?​


A) the U.S. Governors' Handbook on Effective Buying Income.
B) Country and City Data Book published by the federal government
C) Thomson Gale's Encyclopedia of Associations.
D) ​Ulrich's Periodicals Directory

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