In level 1 of relationship marketing,purchasers on a company's relationship marketing continuum receive specialized services and value-added benefits that may not be available from another firm.

Question

​In level 1 of relationship marketing,purchasers on a company's relationship marketing continuum receive specialized services and value-added benefits that may not be available from another firm.

Quizplus · Accepted Answer

Level 1 of relationship marketing focuses on basic transactional exchanges and does not typically involve specialized services or value-added benefits, which are more characteristic of higher levels of relationship marketing.

​In Level 1 of Relationship Marketing,purchasers on a Company's Relationship

In Level 1 of Relationship Marketing,purchasers on a Company's Relationship