A consumer goods company is trying to develop a relationship with its customers by implementing marketing strategies that focus on developing interdependence between the company and its customers.These marketing strategies indicate that the company is at the _____ level of relationship marketing.
A)third
B)second
C)first
D)fourth

Question

Quizplus · Accepted Answer

The third level of relationship marketing involves developing interdependence between the company and its customers. This means that both parties rely on each other and work together to achieve mutual benefits. By implementing marketing strategies that focus on developing this interdependence, the company is at the third level.

A Consumer Goods Company Is Trying to Develop a Relationship