Managerial actions that enable all members of an organization to understand,accept,and fulfill their respective roles in implementing marketing strategy are collectively referred to as _____.
A)social referencing
B)social loafing
C)internal marketing
D)strategic positioning

Question

Quizplus · Accepted Answer

Internal marketing refers to the process of designing and executing a program that enables all members of an organization to understand, accept, and fulfill their respective roles in implementing marketing strategy. This involves communicating the organization's mission, values, and strategies to employees, and training and motivating them to achieve the organization's marketing objectives. Social referencing refers to the process of using others' opinions or behavior as a guide for one's own decisions or actions, while social loafing refers to the tendency for individuals to put forth less effort when working in a group than when working alone. Strategic positioning refers to the process of establishing a unique and advantageous position in the market that sets a company apart from its competitors.

Managerial Actions That Enable All Members of an Organization to Understand,accept,and