Which of the following is true of customer relationship management systems?
A)Purchasing a CRM system allows a firm to expand and customize, whereas hosted systems are more limited.
B)Customer relationship management systems tend to complicate simple business processes.
C)They focus on decentralizing the marketing data.
D)They are more beneficial to the retailers compared to business firms in B2B markets.

Question

Quizplus · Accepted Answer

Purchasing a CRM system allows the firm to customize and expand its capabilities according to its needs, while hosted systems are more limited in terms of customization options.

Answer: B 
 This statement is not true. CRM systems are intended to streamline business processes and make them more efficient, not complicate them.

Answer: C 
 Customer relationship management systems are designed to centralize marketing data, not decentralize it.

Answer: None of the above 
 Option D is not true, as CRM systems can benefit both retailers and businesses in B2B markets, depending on their specific needs and goals.

Which of the Following Is True of Customer Relationship Management