In the context of relationship marketing,the primary bond created by a second-level relationship marketing program is usually _____ in nature.
A)social
B)financial
C)structural
D)notional

Question

Quizplus · Accepted Answer

A second-level relationship marketing program is designed to strengthen the relationship between the company/brand and the customer. The primary bond created by this program is typically social in nature, as it focuses on creating a sense of belonging, trust, and community among customers. This can include activities such as customer loyalty programs, exclusive events, and personalized communication that recognize and reward the customer's loyalty. Financial, structural, and notional bonds can also be created through second-level relationship marketing programs, but they are typically secondary to the social bond.

In the Context of Relationship Marketing,the Primary Bond Created by a Second-Level