The first step in measuring customer satisfaction is:
A)testing market response for new products through controlled experiments.
B)hiring a first-rate market research firm.
C)finding out what customers need, want, and expect.
D)searching the blogs and discussion groups on the Internet to obtain customer feedback.

Question

Quizplus · Accepted Answer

The first step in measuring customer satisfaction is finding out what customers need, want, and expect. This can be done through surveys, focus groups, and other methods of gathering customer feedback. Understanding customer expectations is essential for businesses to improve their products and services and increase customer satisfaction. Testing market response, hiring a market research firm, and searching the Internet for customer feedback may be helpful in gathering information, but they are not the first step in measuring customer satisfaction.

The First Step in Measuring Customer Satisfaction Is