In the context of the levels of relationship marketing,which of the following is an example of a level 1 relationship marketing program?
A)An electronics firm setting up a worldwide technical support system to assist customers.
B)A cheese shop organizing a cooking contest for customers.
C)An automobile company offering a club membership to owners of high-end cars.
D)An airline offering special discounts to its customers for early bookings.

Question

Quizplus · Accepted Answer

Level 1 relationship marketing programs typically focus on attracting new customers through promotions and discounts. Offering special discounts to customers for early bookings, as in the case of an airline, falls under this category. A, B, and C are examples of level 2 or 3 relationship marketing programs, which focus on building stronger relationships with existing customers through personalized service and loyalty programs.

In the Context of the Levels of Relationship Marketing,which of the Following