During the 2016 Grammy music awards program,the technology company Intel partnered with Lady Gaga to enable her to integrate technology into her musical tribute to David Bowie.Intel brought a series of robots - like the "dancing piano" - and a motion sensory chip that helped the visual effects match Gaga's movements onstage.Matt Kauffman,Intel head of events and experiences stated,"We want to demonstrate how technology transforms people's lives,and how Intel is the technology behind it." Which marketing term best applies to the case of Lady Gaga and Intel?
A)comarketing
B)cobranding
C)technology partnership
D)internal partnership

Question

During the 2016 Grammy music awards program,the technology company Intel partnered with Lady Gaga to enable her to integrate technology into her musical tribute to David Bowie.​Intel brought a series of robots - like the "dancing piano" - and a motion sensory chip that helped the visual effects match Gaga's movements onstage.Matt Kauffman,Intel head of events and experiences stated,"We want to demonstrate how technology transforms people's lives,and how Intel is the technology behind it." Which marketing term best applies to the case of Lady Gaga and Intel?
A)​comarketing
B)​cobranding
C)​technology partnership
D)​internal partnership

Quizplus · Accepted Answer

Intel and Lady Gaga partnered to promote their products and services, which is an example of comarketing.

During the 2016 Grammy Music Awards Program,the Technology Company Intel