Which of the following statements represents a key consideration in internal marketing?
A)It focuses primarily on customers who also work for the firm.
B)Employee satisfaction is critical.
C)Customer knowledge and involvement are important goals.
D)Internal customer satisfaction is not related to customer satisfaction.
E)Retaining employees in not a focus.

Question

Which of the following statements represents a key consideration in internal marketing?​
A)​It focuses primarily on customers who also work for the firm.
B)​Employee satisfaction is critical.
C)​Customer knowledge and involvement are important goals.
D)​Internal customer satisfaction is not related to customer satisfaction.
E)​Retaining employees in not a focus.

Quizplus · Accepted Answer

Internal marketing is focused on treating employees as internal customers and ensuring their satisfaction. This is important as satisfied employees are more likely to deliver quality customer service and contribute to customer satisfaction. Hence, employee satisfaction is critical in internal marketing. Option A is incorrect as internal marketing is not limited to customers who work for the firm. Option C is partially correct but not the key consideration. Option D is incorrect as internal customer satisfaction is directly related to customer satisfaction. Option E is incorrect as employee retention is often a key focus in internal marketing.

Which of the Following Statements Represents a Key Consideration in Internal