With reference to relationship marketing,which of the following is an example of a typical third-level relationship marketing program?
A)A health-awareness campaign organized by a food-supplement manufacturer
B)A frequent flyer program introduced by an airline
C)A courier company enabling its users to track the status of their deliveries on its website
D)A company offering a product at a discounted price

Question

Quizplus · Accepted Answer

The courier company enabling its users to track the status of their deliveries on its website is an example of a third-level relationship marketing program as it involves providing additional services and benefits to customers beyond just the basic product or service. This helps in building a long-term relationship and increasing customer loyalty. A health-awareness campaign, frequent flyer program, and offering a product at a discounted price are examples of first and second-level relationship marketing programs.

With Reference to Relationship Marketing,which of the Following Is an Example