Jackie works in the custom lens department of Maui Jim sunglasses and prepares lenses for prescription sunglasses that the company receives from its network of specialty eyeglass retailers.Based on relationship marketing principles,which term best classifies Jackie?
A)internal customer
B)external customer
C)integrated customer
D)support customer

Question

Jackie works in the custom lens department of Maui Jim sunglasses and prepares lenses for prescription sunglasses that the company receives from its network of specialty eyeglass retailers.Based on relationship marketing principles,which term best classifies Jackie?​
A)​internal customer
B)​external customer
C)​integrated customer
D)​support customer

Quizplus · Accepted Answer

Jackie is considered an internal customer because she is part of the organization and her work supports the company's ability to serve its external customers, the eyeglass retailers.

Jackie Works in the Custom Lens Department of Maui Jim