Your marketing assistant has developed recommendations for increasing customer loyalty to your wine bar.You note that most are based on frequency marketing.Choose the recommendation(s)based on affinity marketing.
A)Top customers get a free bottle of wine.
B)Customers receive 10 percent off their check when they visit more than twice a week.
C)Top customers get flowers on their birthdays.
D)Your wine bar becomes a sponsor of the state university's basketball team.
E)Your wine bar advertises big discounts in the local newspaper.

Question

​Your marketing assistant has developed recommendations for increasing customer loyalty to your wine bar.You note that most are based on frequency marketing.Choose the recommendation(s)based on affinity marketing.
A)​Top customers get a free bottle of wine.
B)​Customers receive 10 percent off their check when they visit more than twice a week.
C)​Top customers get flowers on their birthdays.
D)​Your wine bar becomes a sponsor of the state university's basketball team.
E)​Your wine bar advertises big discounts in the local newspaper.

Quizplus · Accepted Answer

Affinity marketing involves partnerships or sponsorships that align with the interests or activities of the target audience, such as sponsoring a basketball team.

​Your Marketing Assistant Has Developed Recommendations for Increasing Customer Loyalty

Your Marketing Assistant Has Developed Recommendations for Increasing Customer Loyalty