You are the new head of marketing for a large consumer products company in Texas.You have spent your first two months on the job observing what the company does well and not so well in terms of marketing.One area that you recognize is a major deficiency is the company's internal marketing approach and emphasis.You are a strong proponent of effective internal marketing and you plan to emphasize it in your new role.You are making a presentation to the executive management team on what internal marketing is and how it will benefit the company.
Which of the following statements are you going to make in your presentation to the executive management team about internal marketing?
A)It is the same as integrated marketing.
B)It emphasizes quick short-term results that investors like.
C)It guarantees a firm's profitability.
D)Employee knowledge and involvement are important goals.
E)It is a replacement for e-marketing.

Question

You are the new head of marketing for a large consumer products company in Texas.You have spent your first two months on the job observing what the company does well and not so well in terms of marketing.One area that you recognize is a major deficiency is the company's internal marketing approach and emphasis.You are a strong proponent of effective internal marketing and you plan to emphasize it in your new role.You are making a presentation to the executive management team on what internal marketing is and how it will benefit the company. ​
​Which of the following statements are you going to make in your presentation to the executive management team about internal marketing?
A)​It is the same as integrated marketing.
B)​It emphasizes quick short-term results that investors like.
C)​It guarantees a firm's profitability.
D)​Employee knowledge and involvement are important goals.
E)​It is a replacement for e-marketing.

Quizplus · Accepted Answer

Internal marketing is a strategy that focuses on promoting a company's mission, values, and culture to its employees. By doing so, employees become more knowledgeable and involved in the company's goals and objectives, leading to increased job satisfaction, productivity, and ultimately, better customer experiences. It is not the same as integrated marketing, which refers to a comprehensive approach to all aspects of marketing. Internal marketing does not guarantee profitability, nor is it a replacement for e-marketing.

You Are the New Head of Marketing for a Large