The term customer relationship management refers to a combination of strategies and tools that attempts to:
A)create good relationships between all wholesalers and/or retailers in the distribution channel.
B)retain customers by offering lower prices on the purchase of specific products or services.
C)develop a network of interconnected businesses involved in the ultimate provision of products and services required by end customers.
D)reorient an entire organization to a concentrated focus on satisfying customers.

Question

Quizplus · Accepted Answer

Customer relationship management is an approach that focuses on building and maintaining strong relationships with customers. This involves aligning the entire organization with the goal of satisfying customers and meeting their needs. Therefore, option D, which refers to reorienting an entire organization to satisfy customers, is the best choice. Options A, B, and C do not fully capture the essence of customer relationship management.

The Term Customer Relationship Management Refers to a Combination of Strategies