_____ is a cooperative arrangement in which two or more businesses team up to closely link their names on a single product.
A)Lateral partnership
B)Cobranding
C)Comarketing
D)Symbiotic marketing

Question

Quizplus · Accepted Answer

Cobranding is when two or more businesses team up to closely link their names on a single product. This can help both brands gain exposure to each other's customer base and create a unique selling proposition for the product.

_____ Is a Cooperative Arrangement in Which Two or More