Marketers reward their top customers with cash,rebates,merchandise and premiums in order to keep them.Which of the following best describes this strategy?

Question

Marketers reward their top customers with cash,rebates,merchandise and premiums in order to keep them.Which of the following best describes this strategy?​

Quizplus · Accepted Answer

This strategy is best described as frequency marketing, which is the practice of offering rewards and incentives to loyal customers in order to encourage repeat business and build customer loyalty.

Marketers Reward Their Top Customers with Cash,rebates,merchandise and Premiums in Order